If you follow my Instagram, you’d know that I hauled recently!! I ended up hauling from both Jolse and Etude House actually, because I noticed last-minute that Etude House was finally having one of those “Free Shipping” sales again. I try not to miss out on those!
This is something I bought directly from Etude House! I’ve been eyeing this concealer ever since they came out with it, because my all-time favorite concealer has been the Maybelline Age Rewind that has a similar dispensing mechanism. I really wanted to compare the two!
I’ll get to that comparison at the end, so first let’s take a look at this as a standalone product:
The cap snaps on with a satisfying sound and it doesn’t seem like it will ever fall off by accident. The pen doesn’t feel cheap at all, but the sponge is pretty average.
These concealer cushion “pens” come in different shades – they have “Vanilla”, “Beige” and “Sand” for concealer shades, then they also have “Illuminate” to brighten. They also have two color-concealing shades in “Mint” and “Peach Pink”.
It has a shelf life of 12 months after opening and it also has an SPF of 30!
Before we go further, here is a gander at the ingredients for the shade I bought, “Vanilla“:
Water, Titanium Dioxide (Ci 77891), Phenyl Trimethicone, Butylene Glycol Dicaprylate/Dicaprate, Ethylhexyl Methoxycinnamate, Polyglyceryl-2 Triisostearate, Cyclopentasiloxane, Methyl Methacrylate Crosspolymer, Cetyl
Peg/Ppg-10/1 Dimethicone, Propanediol, Niacinamide, Zinc Oxide (Ci 77947), Polypropylsilsesquioxane, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Isostearate, Stearic Acid, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Ozokerite, Caprylyl Glycol, Triethoxycaprylylsilane, Phenoxyethanol, Iron Oxides (Ci 77492), Iron Oxides (Ci 77491), Iron Oxides (Ci 77499), Fragrance
It took several clicks before I was able to get some product going, but I feel that it really does dispense a perfect amount of product per click – not too much and not too little.
Instructions are to use the tip of the sponge to dot it on and then use the sides of the sponge to blend it out. It did seem to work well when I followed the instructions, despite my skepticism.
At first the coverage on my hand worried me, because it didn’t cover much there. Once I tried it on my undereyes I was reassured – here is a progression from NO concealer to ONE undereye concealed to BOTH undereyes concealed:
I did use two layers on each undereye. The color was a good match! Whew that second picture really makes me look like I got punched in the eye where I didn’t put the concealer. I think this concealed my undereyes very well and brightened the area too, which is perfect since I wear glasses.
At first, when layering the concealer onto my skin, I didn’t like how it was blending and settling onto my skin. I let it sit for a bit while I worked on my eye makeup and when I was reaching for my setting powder to dust some onto my undereyes, I looked and noticed that during those few minutes it had actually finished setting and melted into my skin. I was surprised, actually, considering how it seemed to be having a rough time settling at first, but I guess it just needs a few minutes to melt in! I was happy I didn’t have to powder it with my lovely BareMinerals magical dust. One less step in my routine!
I did try this on blemishes (both fresh and healing) and it didn’t seem to cling to my drying scabs horribly or accentuate them, so I liked that. It didn’t conceal them on a full-coverage level – I would say it’s medium coverage over my blemishes.
At the end of the day, even if my face makeup is melting off my face, my undereyes still look perfect. And after removal, my undereyes were not dry or worse for the wear. This impressive and consistent performance makes me really want to try the Big Cover foundation by Etude House! I might have to place an order next time I need something! If it performs anything like this concealer, I’ll love it!
With regards to comparing this to the Maybelline Age Rewind Concealer:
SIMILARITIES: They both have sponge tips and they both use a kind of “clicking” mechanism to push product into the sponge. I like both methods equally.
DIFFERENCES: Maybelline sponge tip is thicker and larger, making it harder to blend, and it’s very hard to clean. Last time I tried to clean it I ended up throwing it out. The Etude House sponge tip is smaller (so easier to apply to small areas) and was easy to remove and wash. Also, the Maybelline cap can be flimsy and fall off, and it gets so gross and dirty! On the other hand, the Maybelline container is see-through and you can tell how much product is left. I can’t tell how much is left with the Etude House one.
In the end, I think they both have their advantages and disadvantages, so it’s kind of hard to choose. But… I do like Etude House’s packaging more – it’s sturdier and easier to maintain compared to Maybelline’s. If you like Maybelline’s concealer I think you will like this one!
I do think that this may not fair as well on oily skin as it did on my normal to dry skin, because of the issue of taking the time to set – it does seem more moisturizing than Maybelline’s… but, on the other hand, Etude House’s wear time was all-day and still looked perfect, whereas Maybelline’s would crease later in the day and wear off a little… so who knows. YMMV but this seems like a great product to me!
P.S. I’ve found that this applies the best with a sponge (a makeup sponge – not the sponge on the tip of this concealer).
This goes for $13.20 USD on Etude House’s website at the moment, but you can find it cheap for $8.78 on Jolse (which is pretty much the same price Maybelline goes for I believe).
Here’s my rating scale:
- ABSOLUTE FAIL. Would not repurchase.
- Meh. Not horrible, but not that good either.
- Hmmm. That’s interesting and I like it enough to use it all.
- Ooohhh. I definitely like this.
- WOW. This stuff is great! *.*
- I LOVE THIS. HOLY GRAIL STATUS!!
I’d give this concealer a 5/6. Not exactly a HG because I’ve found that the best application is with a separate sponge, but I can’t complain too much since I apply most of my foundations with a sponge anyhow. If you don’t use a sponge for application most of the time it might be a bit more of a hassle, though.
Hope this was helpful and thanks for reading! Throw me a comment if you have any other questions or want to see any other pictures! 🙂